COVETED.JKT
Coveted's Brand Concept revolves around combining the Streetwear aesthetic with Graffiti. We mainly wanted to target customers that are within Gen-Z, with other generations also in mind. Coveted limits stock enough to create exclusivity within the brand which also gives the customers a feeling that they're part of Coveted's community. As a Co-founder, I wanted Coveted to advertise a lifestyle of Youthfulness & Individuality, which we've done through our design language and marketing
LOGO
SECOND RELEASE
FIRST RELEASE
STICKER DESIGN
CONCEPT DESIGNS
